C.A.A.S.E. PROGRAM
OBJECTIVE
Transform a grassroots idea—the C.A.A.S.E. Program—into a fully branded, marketable initiative despite a very limited budget.
INSIGHT
Small, local programs often struggle to gain traction without clear branding, sponsorship opportunities, and professional marketing support.
ACTION
• Designed a complete brand identity and marketing template for the C.A.A.S.E. Program.
• Developed promotional materials and messaging to clearly communicate the program’s purpose and value.
• Provided creative guidance to help the founder, Mike Florak, present the program to potential sponsors, including the Brightway Center.
RESULTS/METRICS
🎯 Successfully secured full sponsorship from the Brightway Center
💡 Created a professional, replicable brand template that allowed the program to scale and gain visibility
IMPACT
• Turned a simple concept into a fully funded, recognized program implemented across schools in Ohio, West Virginia, and Pennsylvania
• Elevated the program’s credibility and marketability, opening doors for long-term growth and expansion
• Enabled the founder to express the concept with clarity and creativity, exceeding expectations
CLIENT FEEDBACK
"Thank you so much for the awesome work that you did for me! I am very happy with it, and I am thankful that you went above and beyond my expectations for the project. You were timely and your creativity helped me express the concept better than I expected. I am excited to see what the future holds!" – Mike Florak, C.A.A.S.E. Program