MIKEY & BOB GO KARTS (2019)
The Mikey & Big Bob (radio hosts of 96.1 KISS FM’s Morning Freak Show) Go Karts were an idea I developed to help us generate trade for radio commercials for the summer 2019 season while tapping into Mikey & Bob’s very large social media following. The go karts not only helped us generate a lot of attention on social media (something that will continue long after our radio deal is complete), it also helped us double our radio advertising budget for 2019, and it turned the park’s two least driven go karts into marketable assets that the park’s guests were excited to drive and share on their personal social media. The following are some of the artifacts I created and captured from reactions to the go karts.