ALL ELITE WRESTLING (AEW) PARTNERSHIP
OBJECTIVE
Raise awareness for Children’s Grief Awareness Day and Highmark Caring Place, giving grieving kids meaningful recognition — all at $0 marketing spend.
INSIGHT
Families of grieving children need visibility and community support. Wrestling fans respond to emotional, exclusive experiences.
ACTION
• Built a multi-year partnership with AEW starting from a personal connection.
• Produced a custom AEW World Championship belt experience for kids at Highmark Caring Place.
• Hosted private meet-and-greets with wrestlers like Adam “Hangman” Page and Jake “The Snake” Roberts, creating exclusive, memorable experiences for children.
• Launched multiple 100% organic social campaigns, including Champion of Hope, to amplify awareness and engage audiences.
• Collaborated with Reebok/AEW on Brodie Lee Jr. sneakers to boost awareness.
RESULTS/METRICS
🏆 Championship Belt Campaign: 221K+ views, 6.5K likes, 165 shares
🎥 Amanda Huber Video (2022): 442K+ views, 1.4K likes, 252 shares
🎬 Brodie Lee Jr Video (2023): 269K+ views, 11K likes, 646 shares
👟 Reebok/AEW Sneaker Campaign: 2.9M+ views, 51K likes, 5K shares
🎙️ AEW Heels Podcast: 99K+ views, 294 likes, 79 shares
🤝 AEW Meet & Greets / Visits: 125K+ views, 1.8K likes, 104 shares
IMPACT
• Positioned Highmark Caring Place as a national leader in child grief support.
• Mobilized fans, community, and media through authentic storytelling.
• Strengthened brand credibility and engagement for Children’s Grief Awareness Day and Highmark Caring Place.