CHILDREN’S GRIEF AWARENESS DAY
OBJECTIVE
Grow the Children’s Grief Awareness Day brand nationally and internationally, increasing visibility, engagement, and community adoption.
INSIGHT
Raising awareness and providing visible recognition helps normalize grief, strengthens communities, and encourages support for children navigating loss.
ACTION
• Lead an 8-person Children’s Grief Awareness Day Committee, collaborating with multiple stakeholders across organizations to develop annual themes and branded materials.
• Coordinate multi-platform campaigns, outreach, and partnerships to expand recognition across states and countries.
• Design and distribute proclamations, resources, and promotional content to engage communities and stakeholders.
RESULTS/METRICS
📈 Children’s Grief Awareness Day adopted in multiple states and countries.
📈 Directed Children’s Grief Awareness Day, launching the first virtual event and leading an 8-person team. Featured Roberto Clemente Jr., LeVar Burton, Cam Heyward, and top influencers, reaching all 50 U.S. states, 40+ countries, and 6M+ people online organically—driving record global participation and engagement.
📈 Secured official proclamations, including West Virginia, honoring childhood grief awareness and personal connections to the cause.
IMPACT
• Established Children’s Grief Awareness Day as a recognized national and international observance.
• Strengthened community engagement, visibility, and support for grieving children and families.
• Built a legacy of creative, meaningful campaigns that honor the experiences of children and their loved ones.