CAN I BUILD A BRAND? YES, I CAN!
I was the Director of Marketing & Special Events for Fun Fore All Family Fun Park. During my time at the park, I led the team that created the park’s first brand strategy. We worked to position the park as the premier destination for family fun in the Pittsburgh area through content creation, video production, graphic design, social media, trade deals, new website creation, SEO & SMO, etc.
SOME SUCCESSES INCLUDE:
• Led the development and implementation of annual marketing plans and budgets that resulted in consistent sales increases. The park increased its revenue by 39% during the duration of my employment.
• Spearheaded the development and implementation of successful events and promotions such as Holiday Lights Mini Golf, which helped the park reach their most successful November and December (traditionally their worst months) in their history. Holiday Lights Mini Golf was voted one of the top holiday attractions in the greater Pittsburgh area every year I ran the event.
• Built and utilized inexpensive and/or free outlets, such as the park’s social media, website, and mass e-mails to distribute creative content that drove sales of events/promotions, like their annual Half-Off Sale, which increased in revenue by 121% during my tenure.