HERE FOR YOU CARDS OF SUPPORT
OBJECTIVE
Provide grieving children with accessible, age-appropriate tools to express support for peers navigating loss—while increasing awareness of the Highmark Caring Place.
INSIGHT
Few grief resources exist for kids, and available options often fail to reflect what grief realistically feels like or looks like for children.
ACTION
• Collaborated with Highmark Caring Place Grief Specialists and NYT Best-Selling Illustrator Luke Flowers to design six kid-friendly cards.
• Created messaging that is both empathetic and developmentally appropriate, giving children a tangible way to support others.
• Integrated cards into broader outreach, positioning them as both a support tool and a simple, meaningful way to reinforce Highmark Caring Place’s mission.
RESULTS/METRICS
💌 Empowered children to support peers experiencing grief in a realistic, age-appropriate way
🌟 Strengthened brand credibility and visibility for the Highmark Caring Place
🎨 Produced a tangible, creative tool that combines emotional support with awareness-building
📈 Achieved a 10x increase in likes and a 38x increase in views on launch day compared with a typical day.
IMPACT
• Positioned Highmark Caring Place as a leading advocate for childhood grief support in West Virginia.
• Strengthened fan and community engagement through authentic athlete storytelling.
• Expanded visibility for Children’s Grief Awareness Day and the Champion of Hope initiative, reinforcing education, support, and awareness across multiple platforms.
Order Here for You Cards of Support HERE.
Illustrated by Luke Flowers.