HIGHMARK CARING PLACE SOCIAL MEDIA
Another of my responsibilities at Highmark Caring Place is the creation (from conception to implementation) of all social media content for the Highmark Caring Place and Children’s Grief Awareness Day. Using a multitude of different resources (especially during the height of the COVID-19 pandemic) and a lot planning and digital media strategy, we have developed a consistent and trusted voice that provides hope for grieving children and families during their darkest times. We have increased social media follows and likes (all organically) on Instagram, Twitter, LinkedIn, and Facebook by 517%. On YouTube, we have had 66k views, 4.1k hours of watch time, 609 new subscribers. The work you see here are some of my favorite pieces of content.