VIRTUAL CHILDREN’S GRIEF AWARENESS DAY
During the peak of COVID-19, I led a team that spearheaded our first-ever Virtual Children’s Grief Awareness Day. This organic event generated web traffic from all 50 states and 40 different countries – totaling 167 hours watched on Facebook and 85.7 hours on YouTube on the day of the event in our first year.
Though this event was born out of COVID-19, it continues to grow! 2022’s event organically reached 63.1k people via Facebook, 26.8k via Instagram, generated 5.1k views and 383.7 hours of watch time on Youtube, and over 48k views on Twitter.
In 2023, we compressed the event from twenty-one videos to fourteen, but our organic growth continued to generate successful analytics such as 11k views and 261.6 hours of watch time on YouTube and 55k views, 64 hours of watch time, and 40k accounts reached on our Instagram Reels during Children’s Grief Awareness Day.
Watch the entire 2020 event HERE.
Watch the entire 2021 event HERE.
Watch the entire 2022 event HERE.
Watch the entire 2023 event HERE.