VIRTUAL CHILDREN’S GRIEF AWARENESS DAY
OBJECTIVE
Deliver grief education and support nationally and internationally—virtually—when in-person events weren’t possible.
INSIGHT
Families need accessible, engaging grief resources that help children understand and process loss.
ACTION
• Launched and scaled the first fully virtual event, producing multi-platform video content.
• Directed an 8-person team while coordinating submissions from volunteer content contributors.
• Featured high-profile guests including Roberto Clemente Jr., LeVar Burton, Cam Heyward, Nora McInerny, Kurt Angle, and Matthew Schaefer.
• Optimized content year-over-year to maintain engagement and expand global reach.
RESULTS/METRICS
📈 Started in 2020 reaching 50 states + 40 countries; now the foremost virtual event helping children and families navigate grief worldwide.
📈 2022: 63.1k reached on Facebook, 26.8k on Instagram, 287k on Twitter, 5.1k YouTube views / 383.7 hrs watched.
📈 2023: 55k Instagram Reels views / 64 hrs watched, 11k YouTube views / 261.6 hrs watched.
IMPACT
• Turned a COVID-born solution into a global staple for Children’s Grief Awareness Day.
• Strengthened Highmark Caring Place’s international visibility and digital engagement.
• Enabled seamless execution of a volunteer-driven, multi-stakeholder virtual event reaching global audiences.
Watch the entire 2020 event HERE.
Watch the entire 2021 event HERE.
Watch the entire 2022 event HERE.
Watch the entire 2023 event HERE.
Watch the entire 2024 event HERE.