BOB EVANS RESTAURANTS
These two Bob Evans' advertisements presented two very unique challenges:
1) In the first one, Feast or Famine, we were assigned to develop an online advertisement for Food Network's site. What we came up with was a spot that would move the Bob Evans brand forward, with a slightly edgier, fun approach, while introducing their new broasted chicken line. Feast or Famine went on to receive mention on bestadsontv.com and Marketing Daily.
2) In the Veterans Day television commercial, I had the challenge of showing that Bob Evans was actually giving back to our country's veterans without seeming like they were trying to capitalize on patriotism. The campaign (television and radio ads) was completely successful.