THE ONE WHERE MARKETING IS SPELLED… H-O-P-E
As the Sr. Marketing Strategist (promoted from Sr. Social Media Analyst in July 2022) for the Highmark Caring Place, I have had the honor of creating hope for grieving individuals through directing our award-winning marketing efforts, leading our Children’s Grief Awareness Day initiatives, and finding ways to help our brand be recognized as a leader in the field of child grief. Everyday, I am humbled by this opportunity. I continue to grow personally from hearing the stories of those who are grieving and enjoy finding ways to better support them through our communications. From this work, I have been recognized as a thought leader and a high performer.

SOME SUCCESSES INCLUDE:
• Completed Highmark’s intensive Aspiring Leaders training.
• Led the teams that developed the 2022 PRSA RENAISSANCE AWARD winning “Because Grief” commercial (seen HERE) and the 2023 PRSA RENAISSANCE AWARD winning "Finding Hope in Grief" commercial (seen HERE).
• Led the team that conceived and created Here For You Cards of Support (sympathy cards for kids supporting others who are grieving) - ORDER HERE.
• Lead the team that spearheads Children’s Grief Awareness Day and our Virtual Children’s Grief Awareness Day event.
• Cultivated a strategic partnership with All Elite Wrestling (AEW) that continues to help both companies provide grief support to the communities they serve.
• Led the branding/rebranding of the Highmark Caring Place, Children’s Grief Awareness Day, the Merril Hoge Celebrity Golf Classic, and the Light of Hope Auction.