THE ONE WHERE MARKETING IS SPELLED… H-O-P-E
As Senior Marketing Strategist at the Highmark Caring Place (promoted from Senior Social Media Analyst, July 2022), I've driven impactful marketing initiatives resulting in increased brand awareness and recognition as a leader in child grief support. From this work, I have been recognized as a thought leader and a high performer.

SOME SUCCESSES INCLUDE:
• Cultivated and managed strategic partnerships with companies like All Elite Wrestling (AEW), Country Roads Trust (WVU’s NIL Collective), and the Erie Otters, leveraging synergies to expand grief support services to wider communities.
• Led the creation of award-winning video campaigns, such as "Because Grief" (seen HERE) and "Finding Hope in Grief" (seen HERE).
• Spearheaded the development and launch of the highly successful Here For You Cards of Support, fostering community support for grieving peers (order HERE).
• Managed all aspects of marketing strategy and execution, from planning and campaign management to market research, content creation, and results analysis, consistently focusing on brand building and customer engagement.
• Led the team responsible for the annual Children's Grief Awareness Day event, including the successful transition to a virtual format.
• Completed Highmark’s intensive Aspiring Leaders training.