BRIGHTWAY CENTER
The challenge of this commercial was to introduce Brightway Center to the surrounding community at large. Even though they had been around since 1997, very few people had heard of the center and all the good they do for area children.
THE RESULT - Brightway Center is NOT a "secret" in the community anymore! Community members have now heard of and understand what Brightway Center offers the community. Also, the commercial was used to help the center generate funds for its many programs!