LEGAL HAIR & DAY SPA
Legal Hair & Day Spa is a high-end hair and day spa in Ohio that commissioned me to create some commercials to help grow two facets of their business, selling to men and showing the art of a hair salon. What I came up with was the "Put the MAN in Manicure" spot, which broke stereotypes of the "typical" guy who goes to Legal Hair & Day Spa. Also, I highlighted why you should go to a trusted, professional hair salon for your hair needs, because it is more than a profession - it is an art form. Both commercials were well received and produced results that went well above what the salon expected.