CHILDREN’S GRIEF AWARENESS DAY MOVIE BRACKET CHALLENGE
OBJECTIVE
Engage the community during the COVID-19 pandemic, raise awareness for child-friendly grief movies, and promote the first-ever virtual Children’s Grief Awareness Day event.
INSIGHT
People were craving interactive, at-home activities that combined fun and meaningful connection. Movie brackets are widely popular and perfect for generating engagement.
ACTION
• Created a 32-movie bracket, pairing films in head-to-head matchups.
• Enabled social media voting using emojis for each movie, making the campaign accessible and shareable.
• Coordinated the reveal of the winning movie during the Virtual Children’s Grief Awareness Day event.
• Produced supporting content to educate audiences and spark conversations about children’s grief.
RESULTS / METRICS
🎬 Thousands of votes cast across social media
🤝 Partnership established with the National Alliance for Grieving Children
📰 Two articles generated coverage and additional awareness
IMPACT
• Amplified engagement with families and communities affected by grief.
• Strengthened visibility and credibility of Children’s Grief Awareness Day.
• Created a replicable, interactive campaign that continues to educate and connect audiences.