CHILDREN’S GRIEF AWARENESS DAY MOVIE BRACKET CHALLENGE
During the COVID-19 pandemic, everyone was looking for ways to interact. Using this need and people’s love of movies, I created a 32 movie bracket that would raise awareness for kid-friendly child grief movies, get people excited about our first-ever virtual Children’s Grief Awareness Day event (the winner of this Bracket Challenge was announced during our Virtual event), and generate content that would help educate and generate conversations around children’s grief. Each film was paired in a head-to-head match-up where people voted on social media using the emoji of their favorite movie. The Bracket Challenge generated thousands of votes and helped us establish a partnership with the National Alliance for Grieving Children. The work you see here are some of my favorite pieces from this initiative, including one of the two articles the Bracket Challenge generated.