1
2
3
4
5
6
7
8
9
10
11
PITTSBURGH FILM OFFICE
We were commissioned to create advertisements for Pittsburgh Film Office's annual Lights! Glamour! Action! Oscar party. However, The challenge with this campaign was the fact that we couldn't use the word Oscar, the image of the Oscar, or anything associated with the Oscar (the Oscar is copyrighted), but we still had to promote an Oscar party. What we came up with was a campaign that not only communicated the glitz and glamour of a big Oscar party, but one that would exude the lighthearted spirit of the ever growing Pittsburgh film industry.